With the internet becoming the mainstay of nearly all interactions it is no surprise that affiliate marketing has become the buzzword of the advertising industry. However with new developments in social networking sites the concept has become even more effective. Twitter is one such social networking site which propounds the concept of 'micro blogging'. By taking advantage of Twitter's ease of use and popularity you can really draw attention to a particular product and attract traffic to your website. Subsequently, your sales are sure to boom.
What are the Secrets?
1. Less is more - Previously, advertisements focused on bombarding potential customers with too much information, leaving them annoyed and disinterested. Twitter is the perfect antidote to this as it forces you to limit yourself. By tweeting short and sweet details about your product you are sure to grab the interest of your followers and this will make them more likely to visit your site for more information.
2. Advertise on the go - Since your Twitter page can be updated with absolute ease you can keep in touch with your customers throughout the day. An excellent way of piquing interest is to have frequent interesting updates. The trick is to maintain a good balance so that your customers are informed frequently of your presence but not too frequently so as to cause irritation.
3. Include links - If your tweets are engaging and entertaining then your followers will definitely want to know more. Be prepared for this by attaching a link of your blog or another informatory site with your tweet so that interested customers know where to go for more good stuff. However, you cannot afford to be too blatant with this; people hate to be coerced into experiencing sales pitches and being forced to visit a site jammed with advertisements is sure to annoy them to no end.
4. Personalize your tweets - At the end of the day Twitter is primarily a social networking site and for your affiliate marketing to truly be successful you must be able to attract customers. However customers are not going to respond to generic tweets; you should personalize your tweets so that each person feels involved. This will make them more likely to visit your site.
5. Be natural - Yes, you are trying to make profits but there is no need for your followers to know about it so blatantly. Make sure your twitter page looks like a normal page by posting interesting and personal tweets with subtle hints relating to your product. Subtlety is the foundation of good affiliate marketing and you should definitely remember it. Don't post the same link in every tweet, your followers are sure to notice that you're trying to sell them something. Rather, work your links in naturally and make your tweets stand out. This will definitely draw more people in.
Twitter is proving to be a game-changer in the advertising industry as it provides an easier way to market products. The massive online population provides a vast market for sales and you should definitely take advantage of this.
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